The Zone, LLC (“The Zone,” “we,” “us,” or “our”), a Limited Liability Company formed under the laws of the State of South Carolina, is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard the personal information you provide — or that we automatically collect — when you visit or use our website at https://thezonebluffton.com/ (the “Website”).
Please read this Privacy Policy carefully. By accessing or using the Website, you agree to the practices described herein. If you do not agree with this Privacy Policy, please discontinue use of the Website.
1. Information We Collect
We collect information in two ways: information you voluntarily provide to us, and information we collect automatically through your use of the Website.
A. Information You Provide
Through Inquiry Forms (WPForms) When you submit a contact or inquiry form on our Website, we may collect:
- Your full name
- Email address
- Phone number
- Mailing or billing address
- The content of your message or inquiry
Through Booking Requests and Waivers (CleverWaiver) Our Website embeds a booking and waiver tool provided by CleverWaiver. When you complete a booking request or sign a liability waiver through this tool, information is collected and processed directly by CleverWaiver on our behalf. This may include:
- Your full name and contact information
- Participant names and ages (including minors for whom you are a parent or guardian)
- Electronic signature
- Acknowledgment of waiver terms
- Booking details and preferences
Please note that CleverWaiver is an independent third-party platform with its own privacy practices. We encourage you to review CleverWaiver’s Privacy Policy at https://www.cleverwaiver.com.
When You Contact Us Directly If you email or call us, we may retain the content of that communication and your contact details.
B. Information Collected Automatically
When you visit our Website, we and our third-party service providers may automatically collect certain technical information, including:
- IP address and approximate geographic location
- Device type, browser type, and operating system
- Pages visited, time spent on pages, and referring URLs
- Clickstream data and interaction patterns
- Cookie identifiers and similar online identifiers
This information is collected through cookies, web beacons, and analytics tools described in Sections 3 and 4 below.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries and provide customer service
- To process booking requests and manage reservations
- To maintain records of executed liability waivers
- To communicate with you about our services, events, and promotions (where you have consented or where permitted by law)
- To analyze Website usage and improve our content and user experience
- To detect, prevent, and address technical issues, fraud, or unauthorized use
- To comply with applicable laws, regulations, and legal process, including court orders and subpoenas
- To protect the rights, safety, and property of The Zone, our users, and the public
3. Cookies and Tracking Technologies
A cookie is a small text file placed on your device by a website to remember information about your visit. We and our third-party partners use cookies and similar technologies (such as web beacons and pixels) to operate and improve our Website.
Types of cookies we use:
| Type | Purpose |
|---|---|
| Strictly Necessary | Required for the Website to function (e.g., form submissions, security) |
| Analytics | Helps us understand how visitors use the Website (e.g., Google Analytics) |
| Advertising | Used to serve relevant ads and measure ad performance (e.g., Google AdSense/DoubleClick) |
| Preferences | Remembers your settings and preferences |
You can manage your cookie preferences through our cookie consent banner when you first visit the Website. You may also adjust cookie settings in your browser at any time; however, disabling certain cookies may affect Website functionality.
For more information about how we use cookies, please see our Cookie Policy.
4. Analytics — Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC, to help us understand how visitors interact with our Website. Google Analytics collects information such as how often you visit the Website, what pages you visit, and what other sites you visited prior to coming to ours. We use this information to improve the Website.
Google Analytics may collect your IP address, but does not collect your name or other personally identifying information directly.
To opt out of Google Analytics tracking across all websites, you may install the Google Analytics Opt-Out Browser Add-On at: https://tools.google.com/dlpage/gaoptout/
For more information on how Google processes this data, please review Google’s Privacy Policy at https://policies.google.com/privacy.
5. Advertising — Google AdSense and DoubleClick
Our Website may use Google AdSense and DoubleClick cookies (both services provided by Google LLC) to serve advertisements. These technologies allow Google to show you ads based on your visits to our Website and other sites on the internet.
You may opt out of personalized advertising by visiting: https://www.google.com/settings/ads
Or by visiting the Network Advertising Initiative opt-out page at: https://optout.networkadvertising.org/
6. How We Share Your Information
We do not sell your personal information. We may share your information in the following limited circumstances:
a. Third-Party Service Providers We work with trusted third-party companies and individuals to help us operate and improve our Website and services. These providers are given access to your personal information only as necessary to perform their functions and are contractually obligated not to disclose or use it for any other purpose. Current service providers relevant to this Website include:
- WPForms — processes inquiry and contact form submissions
- CleverWaiver — processes booking requests and liability waiver signatures
- Google LLC — provides analytics (Google Analytics) and advertising (AdSense/DoubleClick) services
b. Legal Requirements We may disclose your personal information if required to do so by law, court order, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect the rights, property, or safety of The Zone, our users, or the public.
c. Business Transfers In the event of a merger, acquisition, sale of assets, or other corporate transaction involving The Zone, your personal information may be transferred to the successor entity, subject to the same or equivalent privacy protections.
d. With Your Consent We may share your information for any other purpose with your prior written consent.
7. Do Not Track
“Do Not Track” (DNT) is a browser setting that signals to websites that you prefer not to be tracked. At this time, our Website does not respond to DNT signals from browsers, as no uniform industry standard for DNT compliance has been adopted. We will continue to monitor developments in this area.
You may, however, manage your tracking preferences through our cookie consent banner and through Google’s opt-out tools described in Sections 4 and 5 above.
8. Data Security
We take the security of your personal information seriously. We implement commercially reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, disclosure, alteration, or destruction.
However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you provide your personal information at your own risk.
In the event of a data breach affecting your personal information, we will notify you as required by the South Carolina Identity Theft Protection Act (S.C. Code § 39-1-90) and any other applicable law.
9. Data Retention
We retain your personal information for as long as is reasonably necessary to fulfill the purposes for which it was collected, including to provide our services, resolve disputes, maintain legal records, enforce our agreements, and comply with applicable law. When your information is no longer needed, we will securely delete or anonymize it.
Executed liability waivers collected through CleverWaiver are retained in accordance with CleverWaiver’s platform policies and our legal obligations regarding participant safety records.
10. Your Privacy Rights
Depending on your location and applicable law, you may have the following rights with respect to your personal information:
- Access — Request a copy of the personal information we hold about you
- Correction — Request that we correct inaccurate or incomplete information
- Deletion — Request that we delete your personal information (subject to legal retention requirements)
- Objection or Restriction — Object to or request restriction of certain processing activities
- Portability — Request your personal information in a structured, machine-readable format
To exercise any of these rights, please contact us at the information provided in Section 13 below. We will respond to verifiable requests within a reasonable timeframe and in accordance with applicable law. We may need to verify your identity before processing your request.
11. Children’s Privacy
This Website is intended for use by individuals 18 years of age or older. We do not knowingly collect personal information directly from children under the age of 13 in violation of the Children’s Online Privacy Protection Act (COPPA).
When a parent or guardian submits information on behalf of a minor child through our booking or waiver tool (CleverWaiver), that information is collected for the purpose of completing the booking and executing a required liability waiver, and is handled in accordance with this Privacy Policy.
If you believe your child has provided personal information to us without your consent, please contact us immediately at compliance@coastalmarketingstrategies.com and we will promptly investigate and delete such information as appropriate.
12. Third-Party Websites and Links
Our Website may contain links to third-party websites not operated or controlled by us. This Privacy Policy applies only to the Website. We are not responsible for the privacy practices or content of any linked third-party sites. We encourage you to review the privacy policy of any website you visit before submitting personal information.
13. Changes to This Privacy Policy
We reserve the right to update or revise this Privacy Policy at any time. When we make material changes, we will update the “Last Updated” date at the top of this page and, where required by law, notify you by posting a notice on the Website. Your continued use of the Website after any changes take effect constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically.
14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
The Zone, LLC 108 Buckwalter Pkwy, Suite 2F Bluffton, SC 29910
📞 (843) 836-3701 📧 compliance@coastalmarketingstrategies.com 🌐 https://thezonebluffton.com/